Design As A Differentiator For Success

While surfing the internet, I came across this article from an ASME page entitled “Design as a Differentiator for Success”, and thought it interesting as it shares about the importance of design as a tool to enhance profitability as opposed to the general idea that design is an expense to be minimized as much as possible. Indeed, one can easily pick a few brands that put to use design processes and shone from the competition. Brands like Apple, Starbucks and Netflix are some examples shown in the article. You can read the article here.

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Juvena, from the Graphics Avenue Team

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